It's a common pattern: a business has one logo file on their website, a slightly different version on their shirts, and a third version on their storefront sign — because each one was made at a different time by a different person.
Why this matters: customers build trust partly through consistency. A logo that looks slightly different everywhere it appears reads as less established, even subconsciously.
The most common mismatch: color. The blue on a website is rarely the exact blue on a printed decal, because colors render differently on screen than printed.
A simple fix: keep one master logo file, and make sure every vendor is working from that exact file.
Send us what you've got from each — website, shirts, signage — and we'll check whether they actually match.